World’s Best Couple – Underdogs
Posted in Relationships on November 21st, 2010 by admin – Comments OffA 22ct diamond ring is the prize offered by New Zealand born jeweller, Michael Hill, in a contest to find the “World’s Best Couple” launched by reality TV star, Kim Kardashian last month.
In a bid to win the prize and title are my husband and me: Steve and Kathleen Nyssen (“Nyssen Kind”) from Whangarei, New Zealand.
Ironically, Whangarei is the birthplace of the Michael Hill empire. He is lauded as one of New Zealand’s most successful specialty retailers, having cracked the market at home and in Australia; as well as, the States and Canada. The competition is open to couples in these same countries. Each couple is required to complete challenges on-line, then garner as many votes as possible – a very clever marketing move by Mr. Hill to help breathe new life into the business amidst a stagnant economy.
At this stage in the competition, only votes move the couples up the ladder. On December 2, 2010 the top 6 couples – the couples with the most votes – will be invited to the next phase of the competition: judging.
Little is revealed about this stage of the contest, but Michael Hill and Kim Karashian are said to be on the panel of judges, along with as-yet unnamed “experts.”
Steve and I entered the competition late – a full two weeks after it opened. Still, out of over 10,000 couples we are hovering around the #17 spot. We are definitely underdogs – older than many (if not all) of the couples ahead of us by at least a decade (I’m 40; my hubby, 39). We are not at all savvy in the ways of marketing ourselves. The internet, Facebook, Twitter - and reality TV for that matter - remain mysterious horizons that we tend to scratch only when time permits. But we are learning! We’re also not accustomed to competitions. Ours is more of a “grass-roots” campaign, to be sure.
Nevertheless, we are in it to win it. My husband was diagnosed with cancer last June. Our decision to enter is largely due to this fact. We’re finding this competition to be an excellent way to distract ourselves from the often dismal reality of the cancer. We’re creating memories for ourselves that we will treasure forever – with or without the ring.
It is strange to be this close, yet still so far from entering the top 6. The faces there haven’t changed much, so we are trying to come to terms without “giving up.” We have to take a few steps back every so-often in order to continue to enjoy the ride in this strangely nerve-wracking contest. I realized the other day that I was equating Steve’s prognosis to the outcome of the contest – a dangerous thing to do.
Instead, I’m viewing this as an opportunity to embrace life and to celebrate our incredible Love Story. And I am grateful to Michael Hill for the opportunity to do so.
If you are interested in reading more, or to vote for us visit:
www.my22ct.com/profile/6677

