The Bench Company: Moving To Bench Watches
Posted in Accessories on September 10th, 2010 by Jim – Comments OffIt is always interesting to read the stories of companies that start out small and suddenly explode on the scene without having a huge advertising budge to work with. A good example of this is the UK based Bench Company located in Manchester, England. The company formed in 1989 as a niche market company that was focused on creating t-shirts for those kids interested in skate boarding and riding dirt bikes. Their unique designs coupled with bold colors and branding led the company to become associated with a type of British pride among locals. For those people that were interested in showing their personality through the unique style of clothing as well as wearing something that was hip with a street vibe, Bench become the brand to wear.
The explosion of the music scene in the early 90’s helped the brands popularity as the company was able to hook up with several prominent local musicians who began sporting their gear around town. The Brit Pop scene helped to push the brand as bands such as Blur and Oasis proudly wore the various Bench clothing at concerts and events. In addition to the overall design of the clothing, seeing the bands wearing the clothing in public helped to boost the popularity of the brand as well making people more aware of the brand and the company.
The company has also worked to leverage partnerships with leaders in other industries paving the way for the company to be seen at many high profile evens which continues to increase the exposure of the company. As a result of all of their marketing efforts, the company has now been able to get a foothold in Europe, the U.S. and Australia as well.
The ability of the company to get involved in many local projects that support local talents and artists also makes them a big hit with the public. The combination of these type of events plus their presence still in the music scene helps to keep the brand at the top of people’s minds when the go shopping for clothing. People that are proud to show their British pride tend to trend toward Bench clothing because it has become synonymous with a company that is for the people of the UK.
Lately, the company has started to branch out into other markets. Their recent entry into the watch market with Bench watches has been a success so far with their unique and edgy designs that are a fit for men, women and children. The Bench watches are just the latest line in a growing portfolio of products that the consumers have taken a liking to that represents the Bench brand.