Get Free Construction Sales Leads With Craigslist
Many web-savvy contractors already understand that getting free construction sales leads on the internet is possible by using a free blog and website, but relatively few of them seem to know or appreciate how helpful Craigslist can be. Unlike other online classified sites, Craigslist doesn’t charge any fees for posting, and it’s become such a high-traffic site that you can sell or promote virtually any kind of product or service imaginable.
The interface on the site could not be easier to use, either. Once you’ve done it a few times it should take you no longer than ten minutes to post your ad, which can be as simple or complex as you want. You can even upload html which makes it possible to display advanced graphics. Many service providers take this opportunity to post coupons and promotions that may or may not be exclusive to Craigslist browsers.
One clever technique for using this site involves the capture of email addresses. In this example a business owner would post an ad on Craigslist which described a current promotion that was about to expire and was only available to Craigslist users. He would then set up a dedicated page on his website that was an email address collection form. He would link to the page from the Craigslist ad, which would inform potential clients that if they filled out the form completely they would receive a coupon in their inbox, say for $25 off. It’s a very effective method for the contractor because the coupon will probably expire before it is even used and now he has a list of email addresses that he can send free promotions for the foreseeable future.
The key to turning a small business idea into a functioning, thriving enterprise is to look for ways to find and leverage free or no cost leads, and those can be had by using a number of different online methods, not the least of which is the Craigslist route. These sorts of tactics will lower your costs dramatically and allow you to focus less of your resources on customer acquisition and more of them on creating a quality service.
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